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Otherwise, they get rose-colored glasses about success in the home market and presume it will equate rapidly. You pointed out anticipating 5070% volumes. That's sobering. I have actually even seen cases where it's just 2530% at launch. It highlights how vital capital structure is. Yes. Most small development ideas like ours count on equity, not debt.
You need equity sponsors who believe in the vision and the team. That's costly, but it develops important mass, develops awareness, and justifies above-store management.
At Chop Store, we deliberately constructed strong bases in Phoenix and Dallas first. That offered us the success to hold up against sluggish starts in Houston and Atlanta. And we were fortunate that Dallasour second marketwas also where our group lived. Having the entire group in-market to support shops, hire, and guarantee culture was big.
People frequently ignore how important team is to scaling. How have you approached structure and scaling your team? This is something I'm truly pleased with. Our group took all the important things we disliked from previous jobsfeeling underappreciated, underpaid, growth-stifledand constructed the opposite culture here. We highlight growth mindset and profession pathing.
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